Two Forms of Contextual Advertising
By Jared Lansky | July 22, 2008
As people continue to look for an effective way to promote their web site and business, contextual advertising has hit the internet hard. Finally there is a way to cut down on your marketing time and focus on people who are truly interested in what you have to offer. There are two forms of contextual advertising that you can get involved with; as a publisher and as an advertiser.
Contextual advertising as a web site publisher became quite popular with Google AdSense. This was a way for you to place ads for a web site related to yours on your own web site. From there, you could make money off of every time someone clicked on the ad. “[Google’s AdSense]… made blogging a business” says AdBuySell’s Jared Lansky.
The amount of money you make depends on how much the advertisers are paying to be in the top five. If you have a group of ads that only pays five cents for the top spot, you had better hope people are clicking on the ads a lot. But if the ad pays a dollar for the top spot, you can make good money. Either way, it is a way to get relevant ads on your web site while making extremely easy money.
If you are looking to generate traffic to your web site, you will want to use contextual advertising as an advertiser. This involves you paying to be in that list on someone else’s web site. The key is to keep your ad short and sweet while enticing the surfer enough to click on your ad.
Customers of AdBuySell generally like using AdSense because as an advertiser you only pay for click throughs, not exposure. What this means is you do not have to pay for your ad to be a part of the list. You only have to pay for your ad every time someone clicks onto it and follows along to your web site. This eliminates a lot of wasted cost you may spend on an ad that is not doing as well.
As mentioned, it is vital your ads are narrowly focused dealing with only one topic. This will help ensure that only your target market will click through and not people who have no interest in what you have to offer. Remember, the goal is to get people who are more likely to make a purchase on your site to come.
While contextual advertising has hit the internet hard, it is important you understand the two ways you can approach this method. You can either make money with this form of advertising as a publisher or you can generate traffic as an advertiser. Either way, you are sure to benefit your business with contextual ads.
Ad BuySell contextual ads contextual advertising Jared Lansky Jared LasnkyTopics: Ad BuySell, Jared Lasnky | Comments Off
