Five Companies That Offer Contextual Ads Through The Form Of Pay-Per-Click
By Jared Lansky | July 22, 2008
As you are probably well aware of, pay-per-click has been a tremendous way for people to make money online over the years. While it has gradually declined over the past couple of years, it still remains strong. There are a number of companies that offer contextual ads through the form of pay-per-click, but here are five of the top companies.
1. Google
Google practically invented contextual ads by creating Google AdSense for publishers. In order to get involved with this, publishers must first get accepted and approved into the program. You have the option to use only text ads or you can use image ads as well. If you are an advertiser, this form of advertising is called Google Adwords. Google gives you the option to opt into contextual ads and keep them separated from your search results. “Google is the 800lb guerilla. They are a must buy for most online marketers” mentions Jared Lansky.
2. Yahoo/Overture
Overture is the second most recognized pay-per-click method when it comes to contextual ads. Their advertiser program is known as Content Match. This site will place your ads on their partner sites which include Yahoo, MSN, CNN and ESPN. The great thing about Overture is they make it easy to keep your contextual bids separated from your PPC search engine ads.
3. Kanoodle
Kanoodle is the perfect site for small to medium sized publishers. BrightAds is what they call their ads for publishers, which are more relevant to your sites content because they map ads based on topics instead of keywords. For advertisers, you get to pick the topics that best describe your product and services, set up your ad, and then set the bid amounts.
4. BannerBoxes
As with the other companies, BannerBoxes gives you the option to sign up as a publisher or an advertiser. As a publisher, you get to choose the keywords that match your web site’s content and then copy and paste JavaScript code onto your page. Advertisers pay a flat cost per click, which eliminates the fear of fighting for position.
5. Clicksor
Lastly, Clicksor serves over 200 million impressions every month and partners with over 10,000 specialized web sites. You can run text or graphic ads as an advertiser that only match with your key phrases.
There are a number of different companies that give you the opportunity to increase your traffic volume or make money through contextual advertising. “People may not be making money as easily as they once were from these programs… there is still tremendous value.” Said Jared Lansky from AdBuySell.
Ad BuySell Jared Jared Lansky Jared Lasnky LanskyTopics: Ad BuySell, Jared Lasnky | Comments Off
